About Us

Rooted in the essence of ‘aura’ (your inner glow) and ‘nova’ (a brilliant new light), "Aurova" stands as a symbol of timeless charm, lasting brilliance, and modern individuality*. Our designs are thoughtfully created for the women who move effortlessly between boardrooms, brunches, and celebrations — all while glowing in their element.

💛 What Makes Us Unique?

🛡️ Anti-Tarnish Innovation 
Unlike traditional jewellery that fades with time, Aurova’s pieces are crafted using advanced anti-tarnish technology to resist dullness and oxidation — keeping your jewellery fresh and radiant, always.

💎 Minimal Yet Statement-Making 
Our collections are designed to make a statement without shouting. Every piece is modern, refined, and versatile enough to match any occasion — from daily wear to special events.

🌿 Skin-Safe & Sustainable  
We prioritize both style and safety, using hypoallergenic, lead & nickel-free materials that are gentle on the skin and better for the planet.

🇮🇳 Proudly Indian  
Designed and curated in India, we take pride in celebrating local artistry and bringing you premium designs that compete on a global scale.

✨ Our Vision  
To become the most loved anti-tarnish jewellery brand in India, redefining everyday luxury through pieces that are durable, affordable, and irresistibly elegant.

🎯 Our Mission  
To empower individuals to express themselves through jewellery that is bold in design, rich in quality, and enduring in brilliance — without ever having to worry about fading beauty.

📦 Customer Experience That Shines  
From beautifully packed boxes to handwritten thank-you notes, we aim to make every purchase feel personal. Our dedicated support team ensures that your Aurova experience is as delightful as our designs.

Meet the Founders Behind the Sparkle
Aurova is the brainchild of Dipika Ashok Gupta, whose vision of creating jewellery that blends lasting quality with everyday elegance sparked the brand’s journey.

She is proudly supported by Shivam Suresh Gupta, who plays a key role in Aurova’s strategy, operations, and growth — ensuring that the brand continues to shine brighter every day.

Also lending her creativity and support behind the scenes is Nandini Suresh Gupta, whose contributions help keep Aurova’s charm alive across every detail.

Together, we are building a brand where elegance meets endurance — for every woman who chooses to shine in her own way.